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Al Ries
(31)
Works include:
Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace;
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Bonus Includes the 11 Immutable Laws of Branding;
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand: Library Edition;
The Fall of Advertising and the Rise of Pr;
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye- and What to Do About It
; and others...
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